Nitro is a document productivity company focused on PDF workflows and eSigning. They went public on the Australian market in December of 2019. As Creative Team Lead, I owned and maintained all aspects of the brand identity, directed all creative projects internal and external, and contributed to marketing and product strategies.

This is the main marketing web property for Nitro. I directed as well as contributed to creation of all content while working with other marketing leaders to define strategies.

Biggest challenge

Businesses vs. individuals

Speaking to 2 very different customers with a single website experience created a lot of confusion and users often did not get to the right end goal. I led an initiative to create a way for users to self-identify allowing us to direct them to an experience that was optimized for their needs.