I designed the entire user experience and visual design as well as wrote all of the CSS code for the app.
As users continue to use the app, their progress is tracked so that they can start to see trends and learn which practices work best for them. The graphs are created using Flot.
The website is used both for marketing as well as a location to buy and manage partner versions of the app. I also designed and built a co-branded store for users to buy products offered by authors featured within the app.
These are white label versions of the app that companies and organizations can distribute to their employees and members.