Category: Design

Nitro

gonitro.com

This is the main marketing web property for Nitro. I directed as well as contributed to creation of all content while working with other marketing leaders to define strategies.

Biggest challenge

Businesses vs. individuals

Speaking to 2 very different customers with a single website experience created a lot of confusion and users often did not get to the right end goal. I led an initiative to create a way for users to self-identify allowing us to direct them to an experience that was optimized for their needs.